June 24, 2021
Animated Series to Serve as Centerpiece of the Emerging Preschool Franchise
Grom Social Enterprises, Inc. (NASDAQ: GROM), which recently entered into an agreement to acquire Curiosity Ink Media – a producer of original multiplatform family entertainment – today announced that Curiosity will partner with global production and distribution powerhouse, Toon2Tango GmbH & Co. KG, to develop Curiosity’s original IP (intellectual property) Baldwin’s Big Adventure into an animated preschool series. The series will serve as a centerpiece for the emerging preschool franchise, which recently unveiled a Baldwin’s Big Adventure book slated to hit shelves in Spring 2022. The announcement was made jointly by Curiosity Ink Media’s Chief Content Officer, Russell Hicks and Toon2Tango Chief Executive Officer, Ulli Stoef.
The partnership bolsters Curiosity’s expansion into original IP franchise properties, the thrust of its storytelling catalogue. Toon2Tango, the Munich, Germany-based production company and specialists in development and distribution of kids’ and family content, enhances their global reach in animation production and brand building to prepare IP for global audiences. Additionally, Toon2Tango will aid Curiosity’s efforts to tailor Baldwin’s Big Adventure to accommodate local cultural and language needs.
Baldwin’s Big Adventure tells the story of a young, fearless switcher train with a giant heart who embarks on a journey to reunite with his father. In the tradition of Dora, the Explorer, preschoolers will meet new friends, learn important life lessons, and navigate the world along with Baldwin, as he sets out on a new adventure in each installment.
“We see enormous global potential for Baldwin’s Big Adventure and are excited to partner with the experts from Toon2Tango to bring this franchise to life,” said Hicks. “Their dedication to storytelling through compelling custom animation make them the ideal partner to cultivate this emerging property and serve as a gateway to revenue generating opportunities presented by the success we envision for this title.”
Ulli Stoef added, “We are very happy to join forces with the ambitious and experienced team at Curiosity and Grom and are excited to help Baldwin start his journey. It is a wonderful concept with stunning visuals and powerful and appealing storytelling. This is the first step in the birth of a brand that will bring joy and pleasure for generations to come.